Launch kits for indie builders & vibe coders

Launch copy that sounds like you built it.

You shipped it. Now you need a Product Hunt listing, a Show HN post, Reddit posts that won't get removed, an X thread, and a landing page that says what it does. We write all of it in 72 hours, plainly, for each platform's rules.

Founding price: $79 for the first 10 orders. No upvote selling, ever.

tagline.diff
- Revolutionize your AI workflow with
- next-gen seamless agent synergy 🚀
+ Get pinged when your AI agent is
+ blocked, then answer it
Before: generic hype (illustrative) · After: from our pocketty sample

Why Ship Plainly

Not a $19 generator

Generators give you the same hype everyone else posts. We start with positioning: who it's for, what it replaces, and why now.

Not a $2,000 agency

One flat price. One intake form. No calls required. A human edits every kit before it reaches you.

Written to each platform's rules

Each Reddit post is checked against that subreddit's rules. Each Show HN is checked against HN's guidelines. Product Hunt copy stays within PH's limits.

What's in the Launch Kit

  1. 01

    Positioning brief

    One page: who it's for, the problem in their words, what it replaces, your one-line promise, and the objections to answer.

  2. 02

    Product Hunt set

    3 taglines (≤60 chars), a description (≤500), a maker-comment outline and draft for you to rewrite in your own words, likely questions, and gallery captions.

  3. 03

    X launch thread

    6–9 posts with a strong hook, media notes for each post, and a standalone short version.

  4. 04

    2 Reddit posts

    Each written for one specific subreddit, with its self-promo rule, flair, and source listed. If a sub doesn't allow it, we say so.

  5. 05

    Show HN post

    Title and first comment, if your product qualifies under HN's Show HN rules. If it doesn't, you get an Indie Hackers post instead.

  6. 06

    Hero rewrite

    Headline, subhead, CTA, and 3 benefit bullets for the top of your landing page.

  7. 07

    Launch-day checklist

    A time-blocked plan for the day you launch, in your time zone.

Pro adds a full landing-page rewrite, a 3rd Reddit post, an Indie Hackers post, a 7-day launch calendar, directory blurbs, and 2 revision rounds.

How it works

1

Reserve

Pick a tier below and email us. Stripe checkout is coming soon; for now we confirm by email.

2

Share the details

Reply with your product URL, who it's for, launch date, and a few things you've written so we match your voice. About 10 minutes.

3

Get your kit

One document with every asset, character counts, and a note on why each angle was chosen. You post it from your own accounts.

Sample teardowns

Three kits we wrote for real, recent public launches, using only public information. These are unsolicited samples, not endorsements. The makers didn't ask for them and aren't affiliated with us.

Show HN · Oct 16, 2026

llmspeed

A local-LLM speed simulator with a great hook and a trust problem. Our fix: put "measured vs. projected" front and center.

Tagline Feel local LLM speed before you buy the hardware

Read the teardown →

Show HN · Oct 8, 2026

pocketty

A paid iPhone terminal for AI-agent users. The thread asked "$99 for what?", so we answer that in one line above the fold.

Tagline Get pinged when your AI agent is blocked, then answer it

Read the teardown →

Show HN · Oct 12, 2026

Brickbrag

A vibe-coded multiplayer brick world. We split the game story from the build story, and kept a famous trademark out of the copy.

Tagline A shared brick world in your browser. Build, race, fly

Read the teardown →

Pricing

One-time prices in USD, except Ship Log. No calls required.

First 10 orders only

Founding Kit

$79

  • Everything in the Launch Kit
  • 4 business days
  • 1 revision round
  • Short feedback form after launch (a positive review is never required)
Reserve a founding slot

Most builders

Launch Kit

$149

  • Positioning brief
  • Product Hunt set
  • X launch thread
  • 2 subreddit-specific Reddit posts
  • Show HN (or Indie Hackers) post
  • Hero rewrite + launch-day checklist
  • 3 business days · 1 revision round
Reserve a Launch Kit

Launch Kit Pro

$349

  • Everything in the Launch Kit
  • Full landing-page copy rewrite
  • 3rd Reddit post + Indie Hackers post
  • 7-day launch calendar + directory blurbs
  • 5 business days · 2 revision rounds
Reserve Pro

Ship Log

$99/mo

  • For builders who ship often
  • 4 X posts (or a thread + 2) per month
  • 1 changelog / "what's new" post
  • 1 community post where rules allow it
  • Monthly positioning check · cancel anytime
Ask about Ship Log

Reserve by email for now; Stripe checkout is next. Full terms, revisions, and refunds are on the offer & policies page.

What we won't do

  • Sell, trade, or coordinate upvotes. Not on Product Hunt, Hacker News, Reddit, or anywhere else.
  • Invent proof. No fake stats, users, testimonials, or logos. If you don't have proof yet, the slot stays empty.
  • Sneak past subreddit rules. If a community doesn't allow self-promotion, we tell you and skip it.
  • Post for you or promise a ranking. You post from your own accounts. We sell clear writing, not results.

Ready to start? Email your intake

Include your product URL, who it's for, your launch date, which kit you want, and a few lines you've written in your own voice. We'll reply with next steps.

Email your intake

Plainly Shipped: a free weekly digest

What vibe coders and indie builders shipped this week, and the launch lessons worth stealing. Five minutes, every Thursday.

Get the weekly digest

FAQ

What is Ship Plainly?

A done-for-you launch copy service for indie builders and vibe coders. You fill in a short intake and get launch copy for Product Hunt, Hacker News, Reddit, and X, plus a landing-page rewrite, written to each platform's rules and edited by a human.

How much does it cost?

Launch Kit: $149 one-time. Launch Kit Pro: $349 one-time. Founding Kit: $79 for the first 10 orders. Ship Log: $99 per month, cancel anytime.

How fast is delivery?

Launch Kit in 3 business days, Pro in 5, and Founding in 4. The clock starts when payment and a complete intake are both in.

Do you sell upvotes or guarantee a ranking?

No. We never sell, buy, trade, or coordinate upvotes or comments, and we never guarantee rankings, traffic, or revenue. We sell written deliverables.

Is it written by AI?

AI agents do the research and first drafts. A human edits every kit. Personal comments, like the Product Hunt maker comment, come as an outline plus a draft that you rewrite in your own words, because Product Hunt asks for human-written comments.

Will you post it for me?

No. You post from your own accounts. That keeps it authentic and within each platform's rules.

What if my product doesn't qualify for Show HN?

Show HN is for things people can try right now, not landing pages or waitlists. If yours doesn't qualify yet, we explain why and write an Indie Hackers post instead.

What about revisions and refunds?

Revision rounds are included (1 for the Kit, 2 for Pro) within 14 days of delivery. You get a full refund before work starts. After delivery, if the kit misses what we promised and a revision doesn't fix it, you can ask for a full refund within 14 days. Full policy.